By jauretsi from USA - ---, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=22316128

Five wise messages from Grace Coddington, former fashion editor of US Vogue

On Saturday Grace Coddington appeared at the Vogue 100 Festival 2016 at the National Geological Society to talk.

I was lucky enough to be invited. Here are a few nuggets of wisdom from the notorious former fashion editor of US Vogue.

1) Trust your instincts


'If it feels right it feels right. If it feels wrong it feels wrong.’

Simply put, but the former editor had the perfect anecdote to illustrate her point.

In the 70s Coddington flew to China to shoot a story - but realised upon arrival her vision was not going to work out.

We had taken all of these clothes that we thought looked Asian and they were very over the top,' she explained.

The team realised once they arrived the Chinese were wearing still wearing the Mao uniform.

Looking at the garments they had brought, Coddington promptly threw them all out.

'It felt all wrong, it felt rude. It was a real pallet cleanser.'

2) Be eager


Coddington, who is known for forming close relationships with models, seemed disinterested in the celebrity models today.

‘I’ve worked with Kendall. I didn’t fall in love with her,’ she said.

‘It’s much better when the girls are hungrier, and by hungrier I don’t mean anorexic, I mean eager. When they are eager, that’s when you have a relationship.’

It seems that hunger for success is what will get you a mentor like Coddington. Who wouldn't want that?

A photo posted by Emily Hodgkin (@emilyh0dgkin) on

3) Hatred is part of the creative process


In 2003 Coddington created the Alice in Wonderland shoot with photographer Annie Leibovitz, starring model Natalia Vodinova. It's the story she is most proud of - but it might never have been if Anna Wintour had her way.

Coddington devised the idea to do an Alice in Wonderland themed shoot after she claimed she ‘hated’ Wintour’s original idea.

Anna came to me and said “I want to do to a Mary Poppins shoot, it will be Christmas, it will be great” and I thought, I hate Mary Poppins”.

‘I hate Mary Poppins, I think she is stupid,’ Coddington said.


‘But it made me think of another idea because I hated it so much.’

4) Don't be a snob


Of her inspiration the lauded image creator said: 'I have no real education at all. You can see a beautiful Matisse (painting) or you can see and stranger on the subway.

'It's when you mix them together that it become interesting and it makes it yours.'

5) The experts were once novices


One of her last sentiments was the inspiring message that even people who are at the very top of their game were once upon a time still learning the ropes.

'I thought I knew everything until I was on my first shoot and realised that when I was in charge I knew nothing.'

She also admitted to smoking 'a couple of joints' in her youth, but whether this has aided her creative process or not is unclear and is not advised by Brunch & Brains.
By jauretsi from USA - ---, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=22316128

Five wise messages from Grace Coddington, former fashion editor of US Vogue

On Saturday Grace Coddington appeared at the Vogue 100 Festival 2016 at the National Geological Society to talk.

I was lucky enough to be invited. Here are a few nuggets of wisdom from the notorious former fashion editor of US Vogue.

1) Trust your instincts


'If it feels right it feels right. If it feels wrong it feels wrong.’

Simply put, but the former editor had the perfect anecdote to illustrate her point.

In the 70s Coddington flew to China to shoot a story - but realised upon arrival her vision was not going to work out.

We had taken all of these clothes that we thought looked Asian and they were very over the top,' she explained.

The team realised once they arrived the Chinese were wearing still wearing the Mao uniform.

Looking at the garments they had brought, Coddington promptly threw them all out.

'It felt all wrong, it felt rude. It was a real pallet cleanser.'

2) Be eager


Coddington, who is known for forming close relationships with models, seemed disinterested in the celebrity models today.

‘I’ve worked with Kendall. I didn’t fall in love with her,’ she said.

‘It’s much better when the girls are hungrier, and by hungrier I don’t mean anorexic, I mean eager. When they are eager, that’s when you have a relationship.’

It seems that hunger for success is what will get you a mentor like Coddington. Who wouldn't want that?

A photo posted by Emily Hodgkin (@emilyh0dgkin) on

3) Hatred is part of the creative process


In 2003 Coddington created the Alice in Wonderland shoot with photographer Annie Leibovitz, starring model Natalia Vodinova. It's the story she is most proud of - but it might never have been if Anna Wintour had her way.

Coddington devised the idea to do an Alice in Wonderland themed shoot after she claimed she ‘hated’ Wintour’s original idea.

Anna came to me and said “I want to do to a Mary Poppins shoot, it will be Christmas, it will be great” and I thought, I hate Mary Poppins”.

‘I hate Mary Poppins, I think she is stupid,’ Coddington said.


‘But it made me think of another idea because I hated it so much.’

4) Don't be a snob


Of her inspiration the lauded image creator said: 'I have no real education at all. You can see a beautiful Matisse (painting) or you can see and stranger on the subway.

'It's when you mix them together that it become interesting and it makes it yours.'

5) The experts were once novices


One of her last sentiments was the inspiring message that even people who are at the very top of their game were once upon a time still learning the ropes.

'I thought I knew everything until I was on my first shoot and realised that when I was in charge I knew nothing.'

She also admitted to smoking 'a couple of joints' in her youth, but whether this has aided her creative process or not is unclear and is not advised by Brunch & Brains.

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